Travel agencies, business travel councils, influencers are “reserved” for definition and are a perfect segmentation to sell the remaining rooms. The b2b Secret Agents are chosen to give to the hotel a return also on notoriety and business awareness. The deals are used to build a business relationship, as the industry used to do with “fam trips”. Beneficiary guests are the travel agencies customers, the business travel, the bloggers, influencers. Also customers of selected travel startups that are using vouchers or truly incomparable distribution models.